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Kimberlee
West
Director of Product Marketing
Maple
Kimberlee West is an accomplished Product Marketing Leader with a 10-year track record of consistent leadership in marketing and tech. Kimberlee's expertise and passion lie in guiding companies to challenge the norm and explore a people first approach. She emphasizes the importance of communication, collaboration and appealing to emotion to build, engage and grow a company’s connection to their customers. In addition to her role as a marketing professional, Kimberlee is an award winning entrepreneur, speaker, and a devoted mother of two girls.
21 November 2024 14:15 - 14:45
Trends and predictions for product marketing in 2025
This fireside chat will delve into the evolving landscape of product marketing in 2025. We will explore emerging trends such as the rise of AI and automation, the imperative of data-driven personalization, and the crucial role of customer experience in driving product success. By understanding these key areas, product marketers can position themselves at the forefront of innovation and achieve remarkable results. Key topics will include: • Integrating new channels into your GTM strategy • The rise of the PMM tech stack • Progression for PMMs in 2025