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Joanne
MacDonald
Senior Director of Product Marketing
Litera
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12 November 2025 13:30 - 14:00
What marketing leadership really wants from PMMs
Ever wonder what keeps your marketing leaders up at night when it comes to product marketing? This intimate fireside chat will pull back the curtain, offering direct insights into the top priorities, expectations, and challenges that marketing leaders face, and how PMMs can become indispensable strategic partners. We'll explore the metrics that truly matter to leadership and the critical contributions PMMs can make to the broader marketing organization's success. Join us for a candid conversation designed to bridge the gap between PMM execution and leadership vision. You'll gain a clearer understanding of how to align your efforts with overarching business goals, communicate your impact effectively, and elevate your role from tactical support to strategic influence – all while maximizing efficiency and proving your value on a budget. Key learnings: - Identify the top 3-5 strategic contributions that marketing leaders value most from their PMM teams. - Learn how to translate your product marketing activities into measurable business outcomes that resonate with leadership and demonstrate ROI. - Gain actionable advice on proactively communicating your value and aligning your work with broader marketing and company objectives.