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Jessica
Andrews
VP of Marketing
Copper
As VP of Marketing at Copper, Jessica is responsible for bringing in new Copper customers and keeping them for life. Product marketer by trade, Jessica joined Copper in 2021. Previously, she held product marketing roles at Cision, a global public relations software company, and she was also an early employee at advertising technology startup SlimCut, which was acquired by Telaria (now known as Magnite). Jessica holds a Bachelor of Arts in Political Science from Western University, and a Master of Professional Communications from Toronto Metropolitan University. She lives in Toronto with her husband, daughter, and their 19-pound Siberian cat, Frosty.
20 November 2024 13:30 - 14:15
Panel: How to be the best product marketing mentor (and mentee!)
This panel discussion will delve into the intricacies of successful mentoring relationships within the product marketing realm. Experienced mentors and mentees will share practical advice, proven strategies, and real-world examples to foster growth and development. Attendees will gain valuable insights into building effective mentor-mentee partnerships, overcoming common challenges, and maximizing the benefits of mentorship for both parties. Key takeaways will include • Essential qualities and responsibilities: Identify the key attributes of successful mentors and mentees, and outline their respective roles in a productive partnership. • Overcoming obstacles: Discuss common challenges faced by mentors and mentees and provide practical solutions to overcome them, such as communication breakdowns, time constraints, and skill gaps. • Maximizing the mentorship experience: Offer actionable tips for both mentors and mentees to optimize the mentorship process, including setting clear goals, providing constructive feedback, and leveraging resources effectively.