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Inbal

Sarig

Director of Product Marketing

Tipalti

Inbal is a strategic marketing leader with over 15 years of experience specializing in GTM strategy, fintech, and payment solutions within the B2B SaaS sector. Proven expertise in spearheading product launches, developing comprehensive go-to-market plans, and driving product adoption in competitive markets. Inabl is adept at aligning product marketing efforts with customer needs and market trends, resulting in significant ROI and market share growth.

21 November 2024 10:30 - 11:00

From scriptwriting to storytelling - What my previous career taught me about crafting an impactful narrative

This session explores the parallels between scriptwriting and product marketing, demonstrating how narrative-driven strategies can amplify your impact. By applying storytelling techniques, product marketers can craft compelling narratives that resonate with target audiences, build brand loyalty, and drive product adoption. Discover practical insights and actionable advice on how to transform complex product features into engaging stories that captivate and convert.