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Brent

Brooks

Former Principal Product Marketing Manager

Amazon

Brent loves telling stories. He spends most of his time thinking about and trying to understand our world today while being mindful of the future. Whether viewing the world as a consumer seeking value, a small business leader facing competition, a developer aiming to enhance user experience, or a CEO with a vision to lead my team to success, Brent always looks for different perspectives. He needs to understand the "why" behind everything. Throughout his career, Brent has demonstrated an ability to translate complex technical products into compelling value propositions that resonate with consumers and businesses. His leadership has been defined by a customer-obsessed approach, creative storytelling, and the ability to build high-performance teams. Whether working with startups or leading projects at tech giants like Amazon, Brent has consistently driven next-level business growth and created lasting impacts on the market.

21 November 2024 11:30 - 12:15

Panel: Selling to sales - How to really collaborate with your most fundamental ally

Product marketers and enablement teams are often seen as separate entities, but successful collaboration is essential for driving revenue. This panel will explore strategies for building a strong partnership between product marketing and enablement, sharing practical tips and real-world examples to help you align your teams, improve sales efficiency, and ultimately achieve greater success. Key learnings will include: • Understand each other’s goals and challenges: Gain insights into the unique perspectives of product marketers and enablement teams to foster mutual respect and collaboration. • Build a shared language and metrics: Develop a common framework for measuring success and communicating effectively to ensure alignment and accountability. • Create a collaborative process: Establish efficient workflows and communication channels to streamline the development and distribution of sales enablement materials.