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Allison

Macleod

Head of Product Marketing

PocketHealth

Allison Macleod is an experienced full stack marketing leader, with experience leading go-to-market strategy, product launch processes, customer advocacy and enablement in B2B2C business models across healthcare tech, edtech and retail. She is currently the Head of Product Marketing at PocketHealth, a healthcare startup based in Toronto that recently closed $16M USD ($20M CAD) in Series A financing. In another life, Allison was a Professor of Film and Television Studies, where she first harnessed the power of strategic storytelling.

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21 November 2024 12:15 - 12:45

Bridging the divide: How to drive impact through strategic collaboration with Product

As we all know in product marketing, resources are limited and agility is key, rapid product iterations and MVP releases are important to quickly test and validate ideas in the market. At the same time, misaligned goals, communication gaps and differing priorities across Product and Product Marketing can impact the successful execution of go-to-market plans. This session will dive into these common obstacles and explore actionable strategies for overcoming them. Discover how Product Marketing can transform into an impactful growth driver by fostering a more integrated partnership with Product teams.