Welcome to day one of Product Marketing Summit Toronto. Over the next two days, we're diving deep into the most critical challenge facing Product Marketing Managers today: how to achieve outsized impact with limited resources. Our theme, "Doing More With Less," isn't just a mantra; it's a strategic imperative. Day One is all about Strategic Foundations & Intelligent Insights – equipping you with the core knowledge, lean research tactics, and alignment strategies you need to build a rock-solid PMM function before you even think about scaling.

Ever wonder what keeps your marketing leaders up at night when it comes to product marketing? This intimate fireside chat will pull back the curtain, offering direct insights into the top priorities, expectations, and challenges that marketing leaders face, and how PMMs can become indispensable strategic partners. We'll explore the metrics that truly matter to leadership and the critical contributions PMMs can make to the broader marketing organization's success. Join us for a candid conversation designed to bridge the gap between PMM execution and leadership vision. You'll gain a clearer understanding of how to align your efforts with overarching business goals, communicate your impact effectively, and elevate your role from tactical support to strategic influence – all while maximizing efficiency and proving your value on a budget. Key learnings: - Identify the top 3-5 strategic contributions that marketing leaders value most from their PMM teams. - Learn how to translate your product marketing activities into measurable business outcomes that resonate with leadership and demonstrate ROI. - Gain actionable advice on proactively communicating your value and aligning your work with broader marketing and company objectives.

As day one draws to a close, this session offers a vital opportunity to synthesize the powerful insights and actionable strategies shared throughout our discussions. We'll revisit the core themes of strategic foundations, intelligent insights, and setting up PMM for success on a budget, highlighting the key takeaways that will empower you to build a more impactful product marketing function with fewer resources.