Tess Staal is an accomplished, data-driven Product Marketing Leader with 15 years of experience, now overseeing product marketing, UX, and tech project management for one of the AI platforms. She specializes in designing innovative strategies and campaigns that elevate product visibility and customer engagement across various industries. Her expertise includes product marketing and development, Go-to-Market (GTM) approaches, digital marketing, strategic partnerships, brand development, advertising, communications, and content development strategies. Tess excels at boosting customer adoption and product utilization, leveraging insights to deliver impactful results. Additionally, she has significant experience in key product marketing areas such as personalization, segmentation, and customer journey mapping, ensuring tailored and effective marketing efforts. Additionally, having worked across various industries, Tess excels at bridging the gap between technical teams and business stakeholders, ensuring that products not only meet market needs but also drive strategic objectives.