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Bobbie Jo
Gregor
Director, Customer and Product Marketing
Thryv
As a Customer and Product Marketing Leader at Thryv, Bobbie Jo excels at driving growth for SaaS organizations through strategic go-to-market initiatives, team activation, and seamless project management. With a passion for making meaningful connections, she combines her deep empathy for both customers and teammates with her data-driven approach. A true project plan enthusiast, Bobbie Jo is also a creative collaborator, well-timed gif expert, and Slack thread aficionado, always striving to bring fun and efficiency to everything she does.
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18 June 2024 12:00 - 12:30
Revolutionize your launch strategy: Building signature moments for agility and customer loyalty
In this session, you’ll learn how to transform your product launch strategy by building signature moments that resonate with customers and elevate your brand. Discover how to balance agility with impactful launches that keep your customers engaged and excited about your offerings, even in a fast-paced market. Key takeaways: - Learn the best practices for establishing strong, successful product launches. - Understand how to create a compelling narrative that showcases value and positions your product as innovative. - Gain insights into crafting signature moments around launches that make a lasting impact. - Discover how to bundle launches and bring past products back to life through strategic campaigns. - Learn how to maintain customer interest and keep them thinking about your products at the right moments.