Most PMM hiring is broken, and both sides are to blame. Hiring managers can't articulate what great looks like, candidates can't signal it, and everyone walks away frustrated. Yi Lin Pei and Jonathan Pipek have sat across both sides of the table hundreds of times, and in this session, they're laying out exactly what great PMM hiring looks like in practice - no fluff, no generic advice, just real data and brutal honesty about where it all goes wrong. Key takeaways: - The signals that actually separate great PMM candidates from the rest, and how to spot them fast - Where PMM hiring processes break down and how to fix them before you lose the best candidates - How to position your PMM experience to cut through the noise in a crowded market - What hiring managers are really evaluating - and how to give yourself the best shot at the role