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Steve
Earl
Executive Director of Product Marketing
Ghostranch
Steve is a B2B marketing leader with a 30+ year career in the technology industry, including over 20 years leading strategy and product marketing teams in developing and executing go-to-market strategies. His leadership experience spans medium to large organizations with a global presence and portfolios from a few to 20+ products. He enjoys making the complex sound simple and working across marketing, product, and sales teams to ensure alignment and consistency in how the business goes to market. He considers himself a pragmatic leader, one who leads by example and believes in a data-driven approach to solving business problems.
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10 September 2024 11:15 - 11:45
Fireside chat - From afterthought to secret weapon: An inside look at RingCentral’s culture of presentation excellence
We get it, PowerPoint and Google Slides are both a blessing and a curse for B2B selling. Those last-minute "build a deck" requests? The stuff of nightmares, right? What's worse? Sellers creating their own rogue decks—ugh!!! And don't go thinking that our product-led PMMs are immune to "Death by PowerPoint," for they are also held accountable for high visibility conference keynotes, and make or break analyst presentations. When done right, we know that world-class presentations can do wonders for our brands, our products, and our careers. What if there was a better way to approach your next slide presentation, rolling those one-off decks into a broader strategy? Join this fireside chat featuring RingCentral’s VP of Industry and Product Marketing, Esther Yoon, who understands that successful presentations go far beyond “making slides pretty.” Hear how RingCentral takes a systems approach to crafting (and scaling) mission-critical communications to maximize the impact of every presentation. Led by their product marketing team, we’ll dive into RingCentral's "presentation design system" that starts with their go-to-market narrative, uses repeatable visual storytelling techniques, and achieves the highest of quality from an iterative design process.