SpeakersAgendaWhy attendPartnersVenueLive training
Locations ▼

Get invited

Register

Request to partner

Register now

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Scott
Jones
Senior Vice President of Marketing
AgentSync
Scott loves launching... new products... new markets... new content... new tools. In his 25+ years of product marketing and business building he has contributed to the creation of over $10B in enterprise value. Identifying market opportunities, creating market demand, and capturing market share is his passion. His expertise lies in positioning and messaging development, content creation, go-to-market planning and execution, market research, and competitive intelligence. He has built and led teams responsible for scaling businesses, business units, and product lines from $0 to $100MM and $500MM to $5B+ in revenue.

Button

10 September 2024 11:45 - 12:15
Defending "Best" and "Better": Why your product is the best in the market
"We've got the best solution on the market! We're better than {alternative}." Ever had to defend "best" and "better"? Whether positioning and messaging against alternative products, services, or approaches, defining and controlling the narrative is vital to success. By making your differentiators tangible, concrete, and quantifiable you have the best chance at winning the hearts and minds of your buyers...and ultimately earning new customers. In this session, you'll discuss a framework and options for defending "best" and "better" as well as examples that bring those different options to life.