Competitive intelligence can make a PMM indispensable, but too often it’s trapped in scattered docs, manual research, and insights that never reach the people who need them. Join Ramya in this hands-on workshop, where you’ll build a practical, AI-powered approach to CI using external tools like Claude, ChatGPT, and Cowork, grounded in real-world learnings from leading PMM organizations. Working live alongside your peers, you’ll create a CI dashboard, explore scalable reporting workflows, and develop a system designed to deliver faster insights, stronger stakeholder trust, and visible quick wins. Key takeaways: - Build your own AI-powered competitive intelligence workflow using practical external tools and proven best practices - Create a live CI dashboard and set up scalable reporting systems, including recurring Slack updates that keep stakeholders informed - Learn a framework for turning CI into PMM credibility, quick wins, and greater strategic influence across the business - Get a curated overview of the modern CI tool landscape and understand how to choose tools that strengthen, not complicate, your workflow