"Pricing and packaging" is the "Thelma and Louise" of strategic product marketing work. Like the unexpected hit that redefined cinema, you often underestimate the power of pricing and packaging. In fact, according to ProfitWell, companies spend less than ten hours per year on pricing and packaging, yet this lever has about 8x the impact of new customer acquisition. Even when orgs do focus on it, the path of least resistance is pricing. Less traveled is the path of packaging. Join this session to learn how to transform your range of offerings, from products to communities to content, into packages that customers understand and need.