Working with conglomerate engineering companies has allowed Martin to study a variety of Industrial IoT markets. After reading many industry reports and articles, you’ll quickly realize that each business is very unique, and doing primary market research is the only true way to "know your customer". As product marketing manager, he gathers, analyzes, and shares customer feedback as part of regular win/loss reporting. With relevant market intel, he develops competitive battle cards, demos, and decks to enable our sales teams and attract our detailed target personas.