Lother Schubert is Senior Director of Customer Marketing at Hitachi, where he leads product, solutions, advocacy, and customer engagement initiatives focused on AI, cloud, and data infrastructure. With more than 20 years of experience across global technology organizations including GE Digital, SAP, and Silicon Valley startups, Lother specializes in translating complex enterprise technologies into clear, customer-centric narratives that drive adoption and measurable business growth. His expertise spans product launches, customer advocacy, AI and data strategy, and cross-functional go-to-market alignment, with a strong focus on helping enterprises operationalize AI at scale.