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Liz
Tassey
Vice President of Product Marketing
Highspot
Liz has 20+ years of experience in technology marketing, ranging from large-scale enterprises such as Microsoft, to high-growth IPO companies like Qualtrics, to innovative startups like BlueOcean, where she currently leads marketing. Liz’s experience spans IT pro, developer, business decision-maker and consumer audiences, brand building, product marketing, loyalty marketing, and management. Prior to entering the tech world, Liz was a risk analysis consultant for Deloitte & Touche and a research analyst for the US Department of Justice. She dabbles in art and writing in her spare time, and is overly passionate about Seahawks football and politics. She also has 2 young daughters, a dog, a cat, and 2 guinea pigs that keep her wonderfully busy.
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10 September 2024 14:30 - 15:00
Panel - From data to decisions: Leveraging win-loss in go-to-market
Your win-loss feedback can inform your go-to-market strategy if you know how to use it! In this session, you’ll hear from industry experts on how they use win-loss insights to align their revenue teams and business strategies to how buyers make decisions. Learn how these product marketers are running successful win-loss programs, getting buy-in from stakeholders, and using unbiased buyer feedback to inform product, enablement, marketing, and customer success initiatives.