Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Laura
Nespoli
Strategy Leader
Article Group
With 20 years of experience as a storyteller and strategist, Laura has honed her skills across the brand and product marketing spectrum. She has crafted compelling strategic narratives—encompassing brand, creative, go-to-market, and product strategies—for Fortune 500 companies such as Google, Meta, J.P. Morgan, and Salesforce. Laura has also collaborated with start-ups and nonprofits, ranging from local initiatives to global organizations. In her role as a senior leader at Article Group, she’s passionate about connecting people with the world’s most celebrated products and ideas.
Button
10 September 2024 16:45 - 17:15
Simplifying complexity: Reframing innovation for product marketers
​​The tech purchase process is more complex than ever. Innovating B2B tech marketing strategies to simplify decisions amidst the complexity will be key for product marketers to create compelling consideration and conversion among buyers. No industry moves as quickly as technology. Product marketers need to innovate with it. In this session, you’ll look at how the decision process is changing for customers, inspire innovation to meet their needs with greater empathy, and offer an essential framework to evolve product marketing for greater agility and utility.