As VP Marketing at Blizzard Entertainment, Kim leads Product Marketing and Strategy for all their legendary franchises and beloved games. Previously, she led franchise marketing for Overwatch, one of the most popular and loved game franchises of all time. With over 20 years of experience in the gaming and consumer tech industry, Kim has a passion for building and leading high-performing marketing teams that deliver business, category, and industry defining results. Before joining Blizzard, Kim successfully launched and grew globally disruptive consumer tech services: Roblox, Apple Arcade, Apple App Store, and EA Mobile. She create and activate marketing capabilities that drive maximum impact and ROI across brand, product, acquisition, growth, partner, consumer, and developer marketing. As an Adweek Executive Mentor and Marketers That Matter Board Member, Kim also shares her insights and expertise with the next generation of marketing leaders.