Kelly Xu is a seasoned product marketer with extensive experience in both cutting edge technologies, such as drone startups, and successful enterprise software such as Snowflake and DocuSign. At Snowflake, Kelly leads product marketing for a number of top verticals including retail, consumer goods, travel and hospitality. She creates the overall marketing strategies and develops key use cases that position Snowflake as a strategic partner for leading organizations. Prior to her tenure at Snowflake, Kelly played a pivotal role at DocuSign, where she developed messaging and sales plays tailored to the procurement audience, contributing significantly to DocuSign's exponential growth during the pandemic. In her spare time, Kelly serves as an advisor to start-ups and shares her insights as a frequent speaker at various product, mentorship and go-to-market organizations. A native of Shanghai, Kelly earned her BA in Economics from Wellesley College and her MBA from Yale University.