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Jeff
Hardison
Former VP of Product Marketing
Calendly
Jeff Hardison is the chief revenue officer (CRO) for CaseMark, a product-led growth (PLG) that provides an AI platform for legal professionals. Prior to CaseMark, Jeff was a product marketing leader for Calendly, InVision, Clearbit, and HP.
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11 September 2024 12:15 - 12:45
Surviving PMM in a difficult environment
Many top PMMs are problem-solvers by nature, which helps them thrive in environments where they feel pulled between Product, Sales, CS, Marketing, and Executives. However, what do top PMMs do when they feel like they can't "catch a break" and they're "set up to fail?" Jeff Hardison, head of product marketing at Calendly, will walk through the "growth mindset" principles he's learned from other PMMs, coaches, and historic thinkers to not just survive, but thrive, in difficult environments for product marketing.