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Hila
Lauterbach
Vice President of Product Marketing
Scorpion
Hila is leading and building GTM teams in international tech start-ups and enterprises. She has an outstanding record of growing products and services, demand generation, and fostering relationships with FAANG partners. In the past 15 years, she led dozens of B2B SaaS product launches across multiple industries and markets across the US and EMEA. She has a strong entrepreneurial spirit, being co-founder of three start-ups, and holds extensive experience building PMM and competitive intelligence functions from scratch.
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10 September 2024 15:30 - 16:15
Panel - Navigating product marketing: Proven tips, avoidable mistakes, and growth tactics
You'll gain actionable strategies for overcoming challenges and will leave with a deeper understanding of how to build resilient, growth-oriented marketing strategies that drive long-term success. Whether you're a seasoned marketer or new to the field, this discussion will provide valuable insights to elevate your product marketing efforts and achieve sustainable growth.