Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Esther
Yoon
Vice President of Product & Industry Marketing
RingCentral
Esther is an AI cloud communications and platform PMM leader, engaging storyteller and presenter, devoted mentor and coach, and fearless, tenacious problem solver. Also… a self-proclaimed AI prompt engineer. At fast-paced SaaS companies like Zoom during its meteoric rise, and now at RingCentral, Esther has a strong reputation for a product marketing approach that is flexible, adaptable, and agile—qualities critical for excelling in today’s dynamic markets. Her strategic capability to optimize resource allocation has allowed her to transform shoestring budgets into effective marketing strategies that catalyze growth.
Button
10 September 2024 11:15 - 11:45
Fireside chat - From afterthought to secret weapon: An inside look at RingCentral’s culture of presentation excellence
We get it, PowerPoint and Google Slides are both a blessing and a curse for B2B selling. Those last-minute "build a deck" requests? The stuff of nightmares, right? What's worse? Sellers creating their own rogue decks—ugh!!! And don't go thinking that our product-led PMMs are immune to "Death by PowerPoint," for they are also held accountable for high visibility conference keynotes, and make or break analyst presentations. When done right, we know that world-class presentations can do wonders for our brands, our products, and our careers. What if there was a better way to approach your next slide presentation, rolling those one-off decks into a broader strategy? Join this fireside chat featuring RingCentral’s VP of Industry and Product Marketing, Esther Yoon, who understands that successful presentations go far beyond “making slides pretty.” Hear how RingCentral takes a systems approach to crafting (and scaling) mission-critical communications to maximize the impact of every presentation. Led by their product marketing team, we’ll dive into RingCentral's "presentation design system" that starts with their go-to-market narrative, uses repeatable visual storytelling techniques, and achieves the highest of quality from an iterative design process.