In the (slightly chaotic) B2B2C landscape, adoption doesn't stall because your product is broken, it stalls because somewhere in the chain of buyers, users, partners, and end consumers, a signal got missed and nobody caught it. In this hands-on workshop, Dhvani will work through a structured framework built from real-world experience at PayPal and Amazon Ads to uncover the root causes behind adoption resistance - trust gaps, perceived risk, internal misalignment, and translate what you find into decisions your product, sales, and marketing teams can act on immediately. Key takeaways: - How to map signals across buyers, users, partners, and end consumers to identify where adoption is actually breaking down - A practical introduction to the Beyond VOC framework, moving from what customers said to what will change adoption - A B2B2C-ready discovery script and multi-stakeholder signal map you can take straight back to your team - How to align product, marketing, and sales around the real blocker, not just the loudest opinion in the room