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Arianna
Schatzki-McClain
Director of Product Marketing
Virta Health
Arianna is a product marketing leader with 10 years of experience building product marketing and go-to-market motions at B2B and B2B2C high-growth companies in mental health, healthcare, and higher-ed. As a leader who started in UX research and design, everything she does is backed by data and insights from launching product categories to crafting narratives and entering new markets. When it comes to managing teams, she is passionate about people, building sustainable high-performance teams, and crafting a culture around workforce wellbeing.
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10 September 2024 15:30 - 16:00
Hosted roundtable discussions: Utilizing market research, collaborating with product, and managing a messaging refresh
Select your topic, sit down with our subject-matter expert, and get stuck into the discussion. Select from: • How to work with product - Angus Maclaruin, Director of Product Marketing at BILL • Using market research to drive PMM - Arianna Schatzki-McClain, Director of Product Marketing at Virta Health • Practical messaging and positioning: 5% expertise and insights, 15% research, 80% change management - Renat Gersch, Product Marketing Expert & Advisor (Ex-Senior Director of Product Marketing at Treasure Data, Wrike, [24]7.ai)