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Angus
Maclaurin
Director of Product Marketing
BILL
Angus is a customer-driven technology product marketer focused on finding product/market fit for innovative products. He has traveled to over 40 countries, studied anthropology, spent 4 years in analytics, and led user research for new products. He brings that consumer-driven focus to designing innovative products, defining product strategy, and launching marketing campaigns across hardware and software products. Angus has over 20 years of experience, leading teams in all phases of product marketing, from consumer research, to product development, to launching and analyzing campaigns.
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10 September 2024 15:30 - 16:00
Hosted roundtable discussions: Utilizing market research, collaborating with product, and managing a messaging refresh
Select your topic, sit down with our subject-matter expert, and get stuck into the discussion. Select from: • How to work with product - Angus Maclaruin, Director of Product Marketing at BILL • Using market research to drive PMM - Arianna Schatzki-McClain, Director of Product Marketing at Virta Health • Practical messaging and positioning: 5% expertise and insights, 15% research, 80% change management - Renat Gersch, Product Marketing Expert & Advisor (Ex-Senior Director of Product Marketing at Treasure Data, Wrike, [24]7.ai)