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Aneri
Shah
Head of Product Marketing
Ethos
Aneri is the Head of Product Marketing at Ethos having recently made the move from her role as Product Marketing Lead at WhatsApp where she was focusing on new business products. Prior to WhatsApp, Aneri worked in consumer product marketing for Facebook and held product marketing roles at Microsoft, Glassdoor and various startups. She holds a B.S. in Business Administration and B.A. in Economics from Berkeley. Originally hailing from Hong Kong, Aneri enjoys travel & exploring new cultures. Outside of work, she has her own career coaching practice and enjoys volunteering in the education space, from tutoring at San Quentin prison to literacy coaching with the San Francisco Education Fund.
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11 September 2024 13:45 - 14:30
Panel: The PMMs essential guide to mastering metrics and reporting
You'll uncover the fundamentals of setting meaningful metrics that align with your business objectives. Learn how to identify essential KPIs, establish data collection methods, and ensure data accuracy and reliability. You'll delve into best practices for data analysis and visualization. Discover how to transform raw data into clear, actionable insights that can inform strategy and decision-making. Explore various tools and techniques for creating impactful reports that communicate results effectively to key stakeholders. By the end of this session, you'll have the knowledge and skills to implement robust metrics and reporting practices that enhance your organization's performance and support continuous improvement.