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Alexandra
Mehat
Director, Product Marketing
Fortinet
Alexandra Mehat is a performance-oriented Product Marketing Director with a strong background in transforming complex technical features into persuasive value propositions and championing customer success through sales and channel enablement. She currently serves as Product Marketing Director and team lead for Fortinet's Unified SASE solution on a global scale. Before joining Fortinet, Alexandra held Product Marketing Director roles at Linksys and Netgear in B2B networking, where she led teams and drove business launches across international markets. Across a career spanning more than 25 years in product and solution marketing, she has contributed to organisations spanning a wide range of technology sectors, from VoIP and telecom to archiving, backup, networking, and cybersecurity, with experience across both France and the US. Alexandra earned a Master of Science in Business and Telecom from Telecom Sud-Paris Business School in France, and a Bachelor of Business Administration from University Paris Dauphine. Outside of crafting the latest messaging, she enjoys quality time with family, catching films and great TV, and embracing adventure through skiing, scuba diving, and exploring local landscapes on her travels.
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10 September 2026 09:45 - 10:30
PMM therapy | The narrative lab: Turning technical jargon into compelling stories
The best PMMs do not just explain products, they transform complexity into stories customers understand, remember, and act on. Join your peers to compare notes, swap proven approaches, and unpack the messaging challenges every PMM faces but rarely gets to solve together. Key discussion points: - Real-world examples of how PMMs turn complex technical products into clear, compelling narratives that resonate with customers - Proven messaging frameworks and storytelling approaches that cut through jargon, sharpen positioning, and make technical value easier to communicate - Lessons learned from narrative wins, misses, and iterations, and what they reveal about building messaging that drives stronger customer impact