As a product marketer, Nirmal develops effective marketing strategies, product positioning, and evangelizing the product, enabling sales and GTM teams to generate and close opportunities. Select accomplishments include: ● Drove 3.5X growth, $225M+ in ARR through implementing product-led and sales-led growth strategies ● Cultivated +80% new logos pipeline growth of 15,000+ customers for the product line ● Delivered ~50% YoY growth in marketing sourced pipeline for new business by partnering with growth marketing team and leading the organization’s first-ever integrated marketing campaign ● Unlocked an independent GTM strategy through the creation of a high-value asset contributing to ~300% YoY growth in leads and 10X growth YoY in marketing sourced pipeline ● Influenced analysts’ perception by repositioning Freshworks from ‘Niche Players’ to the only ‘challenger’ in Gartner’s Magic Quadrant in <12 months and ‘Strong performers’ in Forrester’s wave