The old adage that "a problem shared is a problem halved" really does stand true. This session provides you with a unique opportunity to choose your most pressing challenge, group up with those facing the same pain points as you, and sit with a PMM expert who will share proven solutions. Choose from topics such as: - Successfully implementing personalisation at scale (Aditi Trivedi) - Building the PMM function from the ground up (Carlota Guell) - Evolving a product suite's storytelling (Chloe Cucinotta) - How to scale your GTM strategy (Sophie Peyrat-Forestier & Charlotte Perret) - Developing and launching a successful CI program (Mohamed Zaghou) - Neuroscience and how buyers make decisions (Ashutosh Vats)