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Mathieu
Seguy
Product Marketing Expert
rocket.pm
With a telecom engineer background, Mathieu quickly caved into the charms of the product world. From product operations to product manager, then product marketing manager, he built the product team at Sewan as the Head of Product. This Swiss Army knife had several career paths at Thiga and started as a product designer at Edenred. He was also the CPO at Ouicar before joining Axa Climate as Head of Product. Finally, it was within Thiga that he revealed his great passion by creating the product marketing division, helping to evangelise the market around this discipline. After building a team of 0 to 10 PMMs, Mathieu embarked on an entrepreneurial adventure from South France. From Aix-en-Provence, with his agency Rocket.pm, he devotes himself to evangelising product marketing and product strategy, bringing his expertise to start-ups in the preseed, seed, or Series A phase.
26 March 2024 14:15 - 14:45
How can a PMM contribute to a product-led growth (PLG) strategy
You'll cover the essentials of PLG, highlighting key roles in refining product-market fit, crafting user-centric messaging, and leveraging data for smart decision-making. Discover practical insights for fostering user adoption, advocacy, and effective cross-functional collaboration. Leave with actionable strategies to make PMMs indispensable growth drivers in a product-led world.