Hortense has served as a product marketer in various company sizes, ranging from corporates to startups and mid-size companies, in both B2B and B2C settings. She has experience working with hardware, software, and smart products, providing her with a comprehensive understanding of how product marketing can adapt to different organizational contexts. She firmly believes that product marketing involves mastering the understanding of the market, buyers, and competitors to provide valuable insights to both product and marketing teams in shaping their strategies. Her passions include packaging and pricing, go-to-market strategies, and positioning. Additionally, she values collaboration between product and marketing teams, and she advocates for applying agile methodologies to marketing.