Global Product Marketing Lead
Giesecke+Devrient
Akshay is a product marketer with a unique background that blends engineering with a deep understanding of consumer behavior and cognitive psychology. Having transitioned from engineering to product marketing, he serves as the bridge between transforming innovative ideas into tangible products and inspiring people to embrace those innovations.
Akshay’s fascination lies in understanding why some advanced products stand out while others remain overlooked. He believes the answer is rooted in the stories we tell—"People don't buy products, they buy better versions of themselves." This curiosity led him to explore the intricacies of human decision-making, where he uncovered that we make over 30,000 decisions each day.
In today’s digital world, Akshay recognizes that it's not the technical specifications that leave a lasting impact, but the compelling stories that resonate in the minds of consumers. As a product marketer, his mission is clear: to craft narratives that not only highlight what products can do, but more importantly, the transformative possibilities they unlock for individuals.