AI features are increasingly flooding roadmaps — and many product marketing leaders are being asked to package and price them; often as an afterthought, with little guidance or time. With execs eager to monetize and buyers reluctant to pay more, PMMs can find themselves navigating a high-stakes gap between internal pressure and customer readiness. This session unpacks the complexity of monetizing AI: Where customer understanding, belief, and willingness to pay must align to pricing decisions. Learn how packaging, pricing, and messaging must evolve together — and how to avoid choices that create future chaos. Walk away with practical tools to drive alignment and de-risk pricing decisions under pressure.