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Samantha

Rideout

Senior Director of Product Marketing

Vizient

Samantha Rideout is a strategic product marketing leader passionate about telling the story of influential and emerging brands. Her years of marketing leadership span Fortune 500, Inc. 5000 fastest-growing, national media, and innovative tech brands. She is currently creating product marketing magic at a health tech brand. Samantha has a master’s in public relations. She has been published by PR Daily, MarketingProfs, PR News, the University of Edinburgh Press, the American Marketing Association, and more. Her speaking engagements include #GTM24, Product Marketing Alliance Summits (NYC and Boston), The Marketing Millennials, MarketingProfsB2B Forum, Ragan and PR Daily Conferences, Demand 2023, RevOps 500, and more.

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04 June 2025 14:30 - 15:00

The SNL playbook: Applying the discipline of live television to full-stack PMM storytelling

Product marketing is always live. Once a story hits the market, there are no rewrites (only feedback loops to sharpen it for the next iteration). In this session, we’ll explore Full-Stack Storytelling through the lens of Saturday Night Live. SNL offers a masterclass in how story infrastructure creates scalable growth from cold opens and monologues to a framework that hinges on the ruthless discipline of “cut for time.” You’ll learn how PMM leaders become the editorial owners of growth. Step into this plug-and-play template to design and map top-to-bottom stories: category positioning, founder story vs. company story, product narratives, and story-driven roadmap. But don’t set it and forget it. Unpack how narrative velocity turns story infrastructure into momentum. Start treating story as strategy.