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Paul
McDonnell
Senior Vice President of Marketing
Lantern
Paul McDonnell is SVP of GTM, Brand and Product Marketing at Lantern. Prior to joining Lantern, he spent several years at Insight Partners advisory their ~700 portfolio companies on marketing and powering scale-ups to reach their full potential. He specializes in new market expansion, GTM strategy, Generative AI and bridging technical and commercial teams to scale growth efficiently. Previously, he led product marketing at predictive analytics SaaS unicorns Rokt and Intent. Paul holds a master's degree in business, a bachelor's degree in business and politics from Trinity College Dublin. Fun fact: Once played ping pong for the Irish national team (which is not something to brag about unfortunately).
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11 June 2025 13:30 - 14:00
Panel - Where does a PMM leader fit into the C-Suite?
The role of the PMM leader has become increasingly strategic, impacting product strategy, go-to-market execution, and overall business growth. But where does you as the PMM leader ultimately fit within the C-suite? This panel discussion brings together experienced PMM leaders and C-suite executives to explore this critical question. We'll delve into the evolving responsibilities of PMMs, discuss the impact they have on the organization, and debate the ideal organizational structure for maximizing their effectiveness. This interactive session will provide valuable insights into the path to the C-suite for aspiring PMM leaders.   Key learnings: - Understand the strategic value of PMM: Hear perspectives from C-suite executives and seasoned PMM leaders on the strategic contributions of PMMs, including their role in market analysis, product positioning, and driving revenue growth. - Explore different organizational models: Discuss the various ways PMM functions can be structured within an organization, from reporting directly to the CMO or CEO to being integrated within product or sales teams, and the pros and cons of each approach. - Chart a path to the C-suite for PMMs: Gain insights into the skills, experiences, and relationships necessary for PMM leaders to ascend to the C-suite, including the importance of demonstrating business acumen, strategic thinking, and leadership capabilities.