As a company’s product portfolio expands, the risk of "messaging drift" increases exponentially. PMM teams often become so embedded in individual product lifecycles that the overarching brand identity becomes an afterthought, leading to a fragmented market presence that confuses buyers. For PMM leaders, the strategic challenge is shifting the team’s focus from narrow technical specifications to a brand-first mindset that drives long-term category authority. This fireside chat explores how leaders can cultivate a culture of brand stewardship within their teams. We will discuss strategies for ensuring that as the portfolio grows in complexity, the core narrative remains the primary driver of value, preventing the product marketing function from devolving into a fragmented service for disparate engineering goals. Key learnings will include: - Developing a unified messaging hierarchy that ensures every individual product launch reinforces the master brand’s strategic position. - Training PMM teams to identify and articulate the vision and "emotional hook" that sits above technical feature sets. - Establishing internal governance processes to audit brand consistency as portfolios grow, ensuring a cohesive experience for the buyer across all touchpoints.