High-performing product marketing teams are essential for driving success. This roundtable discussion offers a unique opportunity to learn how your peers are fostering thriving teams through innovative approaches to learning & development, mentorship, and more. In this session, speakers will lead a more intimate discussion on tables with the overarching theme of building and scaling your PMM team into the industry gold-standard. Topics will include: - Cultivating a growth mindset: Explore how leading organizations are prioritizing continuous learning through initiatives like personalized learning plans, mentorship programs, and skill-building workshops to empower team members and enhance their capabilities. - Building strong mentorship frameworks: Discover best practices for establishing effective mentorship programs that foster knowledge transfer, accelerate professional development, and promote a culture of support within product marketing teams. - Driving engagement and retention: Learn how your peers are leveraging innovative approaches to L&D and mentorship to boost team morale, increase employee engagement, and improve retention rates in a competitive talent market. Join us for an interactive session where you'll gain valuable insights from other leaders, share your own experiences, and discover practical strategies to empower your product marketing teams to thrive.

Product marketers are stretched too thin—juggling launches, creating content, enabling sales, and staying close to customers. This session explores a roadmap on how AI agents & GPTs can help solve all the PMM jobs to be done, giving PMM teams more time to focus on GTM strategy, messaging, and the work that moves the needle when it comes to winning more deals. In this session, Katie Berg, VP of Marketing at Klue, will dive into: - A framework & roadmap on how to build with AI to cover critical jobs to be done. - Real-world examples of AI agents and GPTs in action, including: - Drafting launch briefs, FAQs, one-pagers, and sales decks - Analyzing customer feedback for insights - Accelerating persona and messaging development using CRM data and win/loss notes - Using AI agents for competitive intel and win-loss analysis - Choosing the right tools without overcomplicating your stack - What to automate, what to keep human—and how to decide You’ll walk away with practical use cases that help your team save time and double down on strategic impac