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George
Baier IV
Senior Director of Product Marketing
Dropbox
With over nine years of experience in product marketing and go-to-market strategy, George is passionate about shaping narratives that connect innovative products with the audiences they’re built for. As Senior Director of Analyst Relations & Solutions Product Marketing at Dropbox, he leads efforts to strengthen our market perception and translate the value of our portfolio into clear, resonant stories for customers, analysts, and internal teams. His work centers on building trusted relationships with industry analysts, ensuring Dropbox’s strategy and innovation are accurately represented in the market, and developing solution-based messaging that helps our teams communicate impact with clarity and confidence. By collaborating closely across product, marketing, and sales, he focuses on creating alignment between what Dropbox builds, how they tell their story, and how our customers experience value—driving both understanding and adoption across our portfolio.
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04 June 2025 13:45 - 14:30
Panel - Adapting your executive playbook for different org maturities
The mandate of a PMM leader changes fundamentally based on the maturity of the organization. In a high-growth startup, success is often defined by your ability to build a function from scratch and stay in lockstep with a founder-CEO. In the enterprise, the challenge shifts to navigating complex cross-functional silos, managing multi-layered stakeholder maps, and defending the PMM budget against competing departmental interests. This panel brings together veteran PMM leaders to discuss the nuances of executive relationships across the growth spectrum. We will explore how to pivot your leadership style as a company scales, ensuring that PMM remains a core driver of the 12-month strategy rather than being relegated to a "service department" for Sales or Product. Key learnings will include: - Identifying the Pivot Points: Recognizing the moments when your communication and influence style must evolve to maintain C-suite buy-in. - Defending Strategic Focus: Strategies for protecting your team from "tactical creep" when shifting from generalist startup environments to specialized enterprise models. - Benchmarking Impact: How the most successful VPs of Product Marketing tailor their reporting and KPIs to resonate with different C-suite personas at different stages of growth.