This interactive session fosters collaboration and knowledge sharing. Prior to the event, you'll will submit your biggest challenges, on which the audience will vote on which to discuss. Then, if you're selected, you'll pitch your biggest product marketing challenge and leverage the collective wisdom of fellow PMM leaders. Here's what you'll get out of the session: •Craft a compelling problem statement. Articulate your biggest PMM challenge clearly and concisely to maximize brainstorming potential. •Gain diverse perspectives. Hear valuable insights and creative solutions from experienced PMM leaders facing similar challenges. •Develop actionable strategies. Turn brainstorming ideas into concrete steps you can implement to overcome your product marketing hurdle.

The role of the PMM leader has become increasingly strategic, impacting product strategy, go-to-market execution, and overall business growth. But where does you as the PMM leader ultimately fit within the C-suite? This panel discussion brings together experienced PMM leaders and C-suite executives to explore this critical question. We'll delve into the evolving responsibilities of PMMs, discuss the impact they have on the organization, and debate the ideal organizational structure for maximizing their effectiveness. This interactive session will provide valuable insights into the path to the C-suite for aspiring PMM leaders.   Key learnings: - Understand the strategic value of PMM: Hear perspectives from C-suite executives and seasoned PMM leaders on the strategic contributions of PMMs, including their role in market analysis, product positioning, and driving revenue growth. - Explore different organizational models: Discuss the various ways PMM functions can be structured within an organization, from reporting directly to the CMO or CEO to being integrated within product or sales teams, and the pros and cons of each approach. - Chart a path to the C-suite for PMMs: Gain insights into the skills, experiences, and relationships necessary for PMM leaders to ascend to the C-suite, including the importance of demonstrating business acumen, strategic thinking, and leadership capabilities.