Many win/loss programs suffer from "report rot" - valuable data sits in stagnant decks while leaders rely on gut instinct. To drive real impact, PMM leaders must move beyond data collection to become strategic storytellers. The difference between a struggling program and a high-impact one lies in how insights are socialized and tied to the 6-to-12 month strategic pivots the C-suite cares about. This session provides a leadership blueprint for revitalizing a win/loss function to increase internal influence. We will discuss how to shift from reactive reporting to a proactive intelligence engine that serves as the primary source of truth for the organization’s most critical roadmap decisions. Key learnings will include: - Auditing current win/loss workflows to identify the engagement gaps that prevent executive and product leadership from acting on insights. - Implementing high-visibility socialization tactics that move beyond static reports to create an organic, high-demand internal appetite for your team's intelligence. - Establishing a strategic feedback loop that proves the program's ROI by tracking how buyer insights directly influenced enterprise-level strategy and win rates.