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Axel

Kirstetter

Vice President, Global Product Marketing

Guidewire Software

Axel Kirstetter is a seasoned global technology executive with extensive experience leading product marketing initiatives for both start-ups and large enterprises. Throughout his career, he has played a pivotal role in driving accelerated growth, achieving category leadership, and facilitating successful exits for companies such as Merrill Corporation, Datasite, COLT, TomTom, and Intralinks. With over two decades in the cloud space and the subscription economy, Axel has been at the forefront of vertical SaaS since 2006 and a leader in product-led growth (PLG) strategies since 2017. His expertise and influence in the industry have earned him recognition as a "Top 100 Influencer" by the Product Marketing Alliance in 2019, 2020, and 2021.

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11 June 2025 16:30 - 17:00

Navigating uncertain times: Leading from the front and driving adoption and impact in times of transition

Uncertainty is the new normal. Economic shifts, market disruptions, evolving customer behaviors, and even internal changes like Mergers & Acquisitions create a challenging landscape for product marketing leaders. This session provides a practical roadmap for PMMs to not only survive but thrive in these turbulent times. We'll explore strategies for leading with confidence, fostering team resilience, and driving product adoption and market impact even amidst uncertainty, including the specific challenges and opportunities presented by M&As. This session will equip you with the tools and techniques to navigate ambiguity, make strategic decisions, and empower your team to succeed in a constantly changing world. Key Learnings: - Lead with confidence amidst uncertainty - Navigate M&A transitions effectively - Drive adoption and impact in volatile markets: