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Axel

Kirstetter

Vice President, Global Product Marketing

Guidewire Software

Axel Kirstetter is a seasoned global technology executive with extensive experience leading product marketing initiatives for both start-ups and large enterprises. Throughout his career, he has played a pivotal role in driving accelerated growth, achieving category leadership, and facilitating successful exits for companies such as Merrill Corporation, Datasite, COLT, TomTom, and Intralinks. With over two decades in the cloud space and the subscription economy, Axel has been at the forefront of vertical SaaS since 2006 and a leader in product-led growth (PLG) strategies since 2017. His expertise and influence in the industry have earned him recognition as a "Top 100 Influencer" by the Product Marketing Alliance in 2019, 2020, and 2021.

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11 June 2025 10:00 - 10:30

Building a product marketing organization with AI teammates

This session explores the transformative potential of integrating AI into product marketing organizations. Participants will learn how to create and deploy AI teammates to augment core PMM responsibilities, driving increased efficiency and impact. Beyond the tools themselves, we'll delve into the critical role of culture, curiosity, and experimentation in fostering successful AI adoption. Attendees will gain practical use cases and frameworks for building and integrating AI agents into everyday PMM workflows, equipping them to navigate the future of product marketing. Key learnings will include: - How to create and deploy AI teammates to augment core PMM responsibilities - Why culture, curiosity, and experimentation—not just tools—are key to successful AI adoption - Practical use cases and frameworks for building and integrating AI agents into everyday PMM workflows