According to PMA's State of Product Marketing Leadership 2026 report, fewer than 7 in 10 PMM teams are even in the room when leadership decisions get made. And for a function that touches every stage of the commercial engine, that gap is long overdue a fix. This panel cuts to the uncomfortable truth: being right means nothing if no one's listening. PMM leaders will leave with a clear playbook for building the kind of influence that gets them into leadership conversations, and keeps them there. Key takeaways: - How to build genuine executive presence, not the performative kind, but the kind that gets PMM a permanent seat at the leadership table - Why having the right answer isn't enough, and how to communicate ideas in a way that moves decision-makers to act - The internal dynamics that keep PMM influence capped — and the practical moves that break through them - How to make PMM's impact so visible and commercially undeniable that being excluded from leadership conversations stops being an option