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Jay
Cameron
Vice President of Product Marketing
Diligent
Jay Cameron is an award-winning product marketing leader, AI strategist, and go-to-market executive with deep expertise in enterprise software, governance, risk, and compliance (GRC). As Vice President of Product Marketing at Diligent, he leads global product marketing for the company's Risk & Audit portfolio, driving market strategy, product positioning, analyst relations, customer adoption, and revenue growth across a rapidly evolving technology landscape. Prior to Diligent, Jay led product marketing at CPA Canada, partnering closely with professionals across accounting, finance, risk, and governance. He is known for transforming complex technologies into compelling market narratives and helping organizations leverage AI to create competitive advantage. He holds an MBA from Schulich School of Business and serves as a Product Marketing Ambassador with the Product Marketing Alliance. Jay is a frequent speaker on risk management, AI, product marketing and the future of go-to-market strategy.
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02 September 2026 10:15 - 10:45
The autonomous PMM: Orchestrating the agentic go-to-market
§AI agents are already researching markets, writing content, enabling sales, and engaging customers. As execution gets automated, product marketing stops being the team that does the work and becomes the team that directs it, the strategic engine behind modern go-to-market. Key takeaways: - How to redesign the PMM function around orchestration rather than execution - Which parts of the role AI amplifies, and which stay stubbornly human - strategy, positioning, customer insight, and judgement - What the next generation of GTM leaders will be measured on