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Gabrielle
Campagnano
Executive Content Director
Article Group
Gabrielle Campagnano is Executive Director of Content at Article Group, where she leads creative and editorial work for some of the world’s most ambitious brands. With a background in writing, editorial, and creative direction, Gabrielle specialises in helping complex organisations find the clearest, most compelling expression of what they have to say, whether that means a billboard, a keynote, a film, or a multi-part long-form series. Her work ranges from multi-million-dollar, multi-channel commercial campaigns to executive narratives, thought leadership, and brand storytelling. She has led work for clients including Google Chrome, Android, Twitch, Fire TV, Google for Education, UCLA, Simons Foundation, and Google’s Moonshot Factory.
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02 September 2026 10:00 - 10:15
Not a single word of this was written by AI
Product marketing has never had more tools for producing work faster. The trouble is, everyone sounds like everyone else. Transforming, simplifying, unlocking, empowering—every feature is intelligent. Every platform is built for what comes next! AI didn’t invent this problem, but it’s proved unusually good at accelerating it. This session makes the case for putting human authorship back at the center of product marketing. We’ll look at what happens when a category begins thinking in chorus, why craft matters more than ever, and how orthogonal thinking can help you get somewhere your competitors aren’t. AI will keep getting better at giving us the predictable answer. The product leaders who win will be the ones who know how to see beyond it. Workshop description: How can human-centric, orthogonal thinking help us successfully re-position our products?
02 September 2026 13:30 - 14:30
PMM leadership roundtables: The conversations shaping PMM impact
In this session 4 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: - What does “good” PMM leadership actually look like in 2026? - AI, automation, and the future of PMM operating models - Scaling your PMM team without losing strategic focus or commercial impact - Turning customer insight into decisions that actually get made