This panel will explore why building strong internal advocacy for product marketing is essential for elevating your role and driving company-wide growth. Leaders will share strategies for educating stakeholders on the value of PMM and positioning the function as a critical growth driver within the business. Key session takeaways: - How to effectively communicate the strategic value of PMM across your organisation. - Proven tactics for building strong partnerships with cross-functional teams. - Ways to position PMM as an indispensable driver of growth and innovation. - How internal education efforts can strengthen PMM’s influence and leadership role. - Real-world examples of successful internal advocacy initiatives that transformed PMM’s impact. --- To keep the conversation directly relevant to the room, a "voice of the audience" participant will join the panel live on stage, asking questions and ensuring the discussion tackles the real challenges faced by today’s PMM leaders.