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Fatih
Mehtap
VP of Marketing
Digital Ocean
Fatih Mehtap has had a 20+ year career as a Marketer, tech enthusiast, consultant, and entrepreneur, working in a variety of industry and commercial settings with global companies like Oracle, Dell, and Amazon, alongside leadership roles with scale-ups including Netbiscuits, Cloud 66, and Vamp. He is currently the VP of Marketing at DigitalOcean, and runs the marketing and GTM organizations for Cloudways, the company’s managed web hosting division.
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03 September 2025 12:00 - 12:45
Panel | Educate to elevate: Why internal PMM advocacy is your secret growth engine
Panel | Educate to elevate: Why internal PMM advocacy is your secret growth engine This panel will explore why building strong internal advocacy for product marketing is essential for elevating your role and driving company-wide growth. Leaders will share strategies for educating stakeholders on the value of PMM and positioning the function as a critical growth driver within the business. Key session takeaways: - How to effectively communicate the strategic value of PMM across your organization. - Proven tactics for building strong partnerships with cross-functional teams. - Ways to position PMM as an indispensable driver of growth and innovation. - How internal education efforts can strengthen PMM’s influence and leadership role. - Real-world examples of successful internal advocacy initiatives that transformed PMM’s impact. --- To keep the conversation directly relevant to the room, a "voice of the audience" participant will join the panel live on stage, asking questions and ensuring the discussion tackles the real challenges faced by today’s PMM leaders.