Senior Director, Global Product Marketing
RWS Group
Strategic portfolio and Global Product marketing leader who builds the narrative infrastructure that connects complex AI, content language technology products to enterprise revenue. Twenty years inside the language technology industry, beginning as a practitioner and evolving into a senior PMM leader. Leading Product Marketing Managers and Head of PPMs across the RWS portfolio of Content technologies, AI Training Data services, Translation Tech and Service and Intellectual Property Solutions. In addition have produced deep domain fluency, a network spanning Forrester, Everest Group, and industry-focused analysts such as Slator, CSA and Nimdzi and a repeatable GTM playbook spanning positioning architecture, competitive intelligence, analyst relations and revenue enablement.
Operates as a force-multiplier at the intersection of Product, Sales, Marketing and Strategy: translating ambiguous roadmaps into differentiated market positioning, shaping how analysts frame the category, and equipping enterprise field teams with the commercial confidence to compete and win. Proven ability to lead through complexity: M&A integration, AI product launches, and portfolio rationalisation, with the leadership and executive presence and cross-functional influence to drive alignment at the highest levels.
Leads cross-functional AI council initiatives focused on agentic market intelligence, AI-powered sales enablement and the use of real-time market signals to sharpen GTM execution.