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Doug
Kimball
Senior Director of Product Marketing
Digital Science
Doug is a senior product marketing leader and advisor with deep experience helping B2B and SaaS companies translate complex products into clear, compelling market narratives that drive growth. He has led global go-to-market strategy, positioning, and messaging across AI, data, healthcare, and consumer goods, partnering closely with product, sales, and executive teams to align strategy with execution. Known for his pragmatic, buyer-first approach, he focuses on simplifying technical messaging to answer the questions that actually matter: what’s the impact, why now, and who should care. He is the author of an upcoming book So What? Why? Who Cares?, a framework for building differentiated messaging that resonates with buyers and scaling across organizations. Doug regularly speaks to product marketing and revenue leaders on storytelling, differentiation, and executive alignment.
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02 September 2026 11:45 - 12:30
Panel | The language gap: Why being right isn’t the same as being heard
According to PMA's State of Product Marketing Leadership 2026 report, fewer than 7 in 10 PMM teams are even in the room when leadership decisions get made. And for a function that touches every stage of the commercial engine, that gap is long overdue a fix. This panel cuts to the uncomfortable truth: being right means nothing if no one's listening. PMM leaders will leave with a clear playbook for building the kind of influence that gets them into leadership conversations, and keeps them there. Key takeaways: - How to build genuine executive presence, not the performative kind, but the kind that gets PMM a permanent seat at the leadership table - Why having the right answer isn't enough, and how to communicate ideas in a way that moves decision-makers to act - The internal dynamics that keep PMM influence capped — and the practical moves that break through them - How to make PMM's impact so visible and commercially undeniable that being excluded from leadership conversations stops being an option