Bethan Riddell is Director and Head of Global Investor and Private Markets Product Marketing at S&P Global. She leads global marketing strategy for investor audiences, driving go-to-market initiatives across private markets, sustainable finance, and emerging investment solutions. A results-driven marketing leader, Bethan specialises in translating complex financial concepts into clear, actionable strategies, delivering integrated B2B campaigns that accelerate growth and strengthen brand positioning. With a strong track record across global markets, she brings deep expertise in product marketing, account-based marketing, and investor engagement, underpinned by a sharp commercial focus and data-led approach.