Today, 50% of B2B brands are mistaken for a competitor (The B2B Institute, LinkedIn). And if you think that’s bad, you ain’t seen nothing yet. As AI makes everyone “competent” - using the same insights, running the same GTM playbook - brands are converging. Every day it’s getting harder to find an edge or stand out. How do you win in this hyper-competitive environment? Join the author of No Bullshit Strategy to find out - and learn how strategy and differentiation have fundamentally changed in a post-AI landscape. We’ll explore who wins when barriers to entry drop, markets get saturated, and the normal strategy techniques stop working because everyone's running them. And if AI has commoditised the fundamentals PMM is built on - smart thinking, strong execution, and clear positioning - we’ll uncover what gives you an edge today. Key takeaways: - Learn why we are entering a new era of hyper-competition and over-saturation - Understand why the usual techniques are working less every day - Be among the first to understand the new frontiers of strategy - And get a language for the pressures every business is feeling in 2026, but so few can articulate