50% of B2B brands are mistaken for a competitor (The B2B Institute, LinkedIn), meaning much of today’s positioning, messaging, and GTM effort is, quite literally, building brand equity for the company it’s meant to outperform. In fact, this raises an even more uncomfortable question: who actually wins in a world where AI has made everyone “competent”? Join the author of No Bullshit Strategy to unpack what this means for strategy, differentiation, and competitive advantage in a post-AI landscape. Who wins when barriers to entry drop, markets get saturated, and the normal strategy techniques stop working because everyone's running them? AI has commoditised the fundamentals PMM is built on: smart thinking, strong execution, and clear positioning. These used to be the ways we got our edge - but if everyone can run them quickly and at scale… now what? Key takeaways: - Learn why we are entering a new era of hyper-competition and over-saturation - Understand why the usual techniques are working less every day - Be among the first to understand the new frontiers of strategy - And get a language for the pressures every business is feeling in 2026, but so few can articulate