Alex is a strategy influencer whose mission is to make sure every founder on the planet understands the fundamental strategy principles that drive business growth (most of them do not). He’s the author of the bestselling book, No Bullshit Strategy, founder of consultancy Basic Arts, and creator of The Strategy Shortcut System which helps businesses of all sizes uncover the strategic leverage the fast and simple way. Over the years he’s advised companies ranging from Procter & Gamble and Heineken, down to single-person startups, and everything in between.